Anuvrat Textiles Private Limited

Ours and the Indian stock markets’ journey goes hand in hand. We register as a stock broking firm and start operations from a small 100 sq-ft office. Over the next couple of years, India achieves independence, and the financial services industry takes nascent steps with the launch of UTI – India’s 1st mutual fund. In this period, we introduce our equities arbitrage business. Sound ethical business practices facilitated the expansion of our arbitrage business, making us the preferred choice. Prabhudas Lilladher Sheth prioritized risk containment over lucrative opportunities. We became the first broker to install Telex Machine to communicate electronically between Bombay & Kolkata, which helped in giving competitive rates during and after market hours. US Recession, Bangladesh Liberation War, Emergency in India – despite headwinds, PL thrived. Arun Sheth and Dhiren Sheth joined the group, introducing value added research-based broking business and automation in business operations. Our first branch is set up in Pune, we become the first financial services firm to offer doorstep services, and our team size rises to 25 financial experts and researchers. As the BSE Sensex is launched (1986), we become the first Broker to be corporatized as a BSE member. We also emerge as one of the leaders in Badla Finance, introduce institutional equities business, and issue computer-printed contracts, with detailed information on market rates and brokerage. Business is booming, and so is our team – as we are now 60 members strong! With the Economic Liberalisation in 1991, FIIs start investing in India. We capitalise on this opportunity, empaneling with large numbers of FIIs and DIIs. The establishment of the SEBI Act (1992) coincides with our pioneering move to digitise back-office operations. In this decade, we also expand our footprint pan-India, establishing a robust franchisee network. The team size has risen to 125 employees. With the turn of the century, the S&P BSE SENSEX crosses 10,000 points (2006), economy clocks 10.08% growth and GDP hits $1 trillion (2007). In these years, we introduce online trading, currency and commodity trading, investment banking, margin funding and get rated among the best for our research by Institutional Investors. We were also among the first to host themed institutional conferences. While India celebrates the mega Coal India IPO (2010) and visionary schemes like Jan Dhan Yojana, Make in India – PL has its own reasons to rejoice. Our corporate advisory business has grown exponentially in 3 years, and we are consistently rated among the best brokerage houses for our research. Our team strength has shot up to 350! Demonetisation (2016), GST implementation (2017), TCS & RIL top $100 bn in market cap (2018), NSE becomes largest derivatives exchange globally (2019). Meanwhile, we launched our first inhouse designed mobile app, PL Digi Trade, followed by launch of e-KYC. PL also accelerates its growth – and crosses 2,000 registered authorised persons (2020). In 2021, amid India’s first tech startup’s (Zomato) listing, we introduce our quant-based asset management. We have since designed path-breaking strategies like AQUA and MADP Alpha PMS. Our Capital Markets, Asset Management, and Wealth Management business today form the 3 core pillars of our One PL vision.