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BUSINESS INDIA is India's first and foremost business magazine. Launched in February 1978, this business fortnightly pioneered the market for business journalism, in India. Through the years, despite new entrants in the field, BUSINESS INDIA enjoys the enviable reputation of being India's most respected and credible business magazine. The magazine's primary objective is to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society; to generate discussion and debate on policies and alternatives; and to provide a leadership of ideas. Today this credo is as valid as it was in 1978. Over the last three decades, the magazine has in fact remained truly committed to its values and beliefs. In the process it has built enormous goodwill and a loyal following in corporate India. It would not be an exaggeration to say that in many ways Business India is the voice of corporate India at its best.
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