ADVENTURE DRINKS PRIVATE LIMITED
About
After many years managing heavy engineering businesses, I took up rowing thanks to a chance conversation over a garden fence, with Ian Boyd of Tyne Rowing Club. Since then I have taken part in coastal, river and ocean rowing. In 2018 I led a team row 3,000 miles across the Atlantic Ocean in the Talisker Whisky Atlantic Challenge ( Worlds Toughest Row ), crossing in a Guinness world record time of 42 days for a mixed four. In 2023 I completed a second crossing of the Atlantic in support of the charity Veterans at Ease. It was whilst tackling a shortfall in funding for an arctic expedition that I recognised the long historical connection between adventuring and all types of drinks. I helped Jack Hopkins develop and marketing a themed gin as a way of raising funds and saw at first-hand how well customers responded to the gin's back story and the excitement surrounding the team’s expedition. It was clear that the adventure itself became a key part of the gin's USP and roll out success. This led me to develop my own business, the Adventurers Drinks Company , marketing drinks inspired by adventurers and the iconic land and seascapes they explore. The perfect gifts for those with an adventurous spirit.