STARCH LABEL PRIVATE LIMITED
About
Recreating the quintessential white shirt We often turn to this timeless classic when we feel overwhelmed with options. Starch takes this sophisticated wardrobe staple and reconstructs its design to make it a truly versatile statement. The handcrafted, contemporary silhouettes are designed to resonate with a clean and modern aesthetic, using the finest quality of cotton blends, silks and georgettes, one that will work the basic, the bar and the boardroom. Luxury in its truest sense, Starch promises you a collection that is comfortable, and yet will make a lasting impression with its detailing such as fringe, frills, ruffles, pearls, pleats and organza. Anushka and Ushma were very clear from the day they decided to incorporate the brand that they wanted to create a sophisticated luxury brand that would reflect their own style be it crisp, classic cotton shirts for office or white silk oversized shirts for the night elevating the modest white shirt into a featured item. They wanted to target girls of all ages who are modern, fashion-forward and love investing in quality products.