Course Aim
The aim of the BBA in Fashion Brand Management & Entrepreneurship is to equip students with the skills to manage and grow fashion brands through effective brand strategy, business analytics, and sustainable practices. The course focuses on blending creativity with eco-conscious branding, preparing students to lead in a fashion industry that demands both innovative business solutions and ethical, sustainable approaches to brand development and management.
Structure
| Semester 1 |
| --- |
| Visual Interpretation & Communication – I |
| Historical, Contextual & Cultural Studies – I |
| Fashion Culture & Industry |
| Sustainable & Ethical Studies I |
| Surface Design Development Techniques |
| English & Professional Communication Skills |
| Design Studio – I |
| Computer Basics |
| Semester 2 |
| --- |
| Visual Interpretation & Communication – II |
| Historical, Contextual & Cultural Studies-1 |
| Pattern Making & Garment Construction I |
| Sustainable & Ethical Studies II |
| Textile Studies |
| Personality Development & Soft Skills |
| Design Studio II |
| Surface Design for Textiles & Modern Industry Innovations |
| Semester 3 |
| --- |
| Visual Interpretation & Communication – III |
| Historical, Contextual & Cultural Studies-1 |
| Pattern Making & Garment Construction II |
| Sustainable & Ethical Studies III |
| Computer Graphics I |
| Draping Techniques in Fashion I |
| Apparel Production & Trims Studies |
| Design Studio IV |
| Semester 4 |
| --- |
| Visual Interpretation & Communication – IV |
| Historical, Contextual & Cultural Studies – IV |
| Pattern Making & Garment Construction III |
| Sustainable & Ethical Studies -IV |
| Computer Graphics II |
| Draping Techniques in Fashion II |
| Design Studio IV |
| Semester 5 |
| --- |
| Historical, Contextual & Cultural Studies-V |
| Pattern Making & Garment Construction Techniques |
| Fashion Merchandising & Entrepreneurship |
| Design Studio V |
| Semester 6 |
| --- |
| Indian Apparel Pattern Making |
| Introduction to Kidswear |
| Fashion Communication & Brand Development |
| Fashion Styling & Photography |
| Professional Industry Internship & Documentation |
| Semester 7 |
| --- |
| Major Project Wearable Art |
| Professional Practice |
| Research Methodology |
| Semester 8 |
| --- |
| Major Project – Design Collection |
| Professional Portfolio Design |
| Research Project |
Assessment
The assessment for the BBA in Fashion Brand Management & Entrepreneurship is structured to measure students’ understanding of fashion business dynamics, brand development, and sustainable practices. Evaluation methods include business plan development, brand strategy projects, market research reports, presentations, and case study analyses. Continuous assessment through class participation, quizzes, and collaborative assignments ensures students can apply theoretical knowledge to real-world fashion brand scenarios while aligning with ethical and sustainable principles.
Industrial Link
The BBA in Fashion Brand Management & Entrepreneurship maintains strong industry connections to provide students with real-world exposure and practical learning opportunities. Through collaborations with leading fashion brands, sustainability-driven organizations, and marketing agencies, students gain access to internships, live projects, guest lectures, and industry workshops. These links ensure that students stay updated with current industry practices, build professional networks, and are well-prepared to enter the fashion business sector with a strong foundation in both brand management and sustainability.
Careers
- Fashion Consultant
- Fashion Entrepreneur
- Assistant Designer
- Fashion Designer
- Creative Head
- Accessory Designer
- Merchandiser
- Visual Merchandiser
- Retail Expert & Consultant
- Store owner, Fashion Photographer
- Blogger
- Curator
- Fashion Lecturer
- Researcher
- Textile Designer Graphic Designer
- Image consultant