Medicines

Medicines are used to live. One can say that medicines try to postpone expiry date therefor it is difficult to see the expiry date on medicine box or bottle. Jokes apart, it is important that medicines are used before expiry date or donated to people not just before its expiry date but much before that with clarity as to when to stop using the medicine. So what happens to medicine after expiry. Throw it or is there a way to destroy it not harming environment. Corporates must be profitable. They must earn profits else their is no sustainability because shareholders invest in profit making companies. But we think MS is Mind Share not Market Share. Mind of Consumers, clients, media, NGOs, UN, Government & even competitors is won of corporates are caring. No, We are not saying donate everything that you earn. But 0.1% of profit or 0.1% of products you make is not difficult. Infact people like caring brands. Medicines are products but we have a separate category for health issues and medicine donors are shared in related health issue. If an organisation is donating medicine related to cough, then we share the link to the medicine or its manufacturer in Cough page. People are clever. They know corporates cant fool them by donating medicines which are already expired or are about to expire. Again, it shows whether the corporate & product is caring or just dumping the product and not donating in true sense. Yes, we want medicines to be careful because each medicine has expiry date and it should not lead to some disease to humans or animals by using that medicine after its expiry date. Corporates Share medicines you donate and link to it on your website because that is a way to ensure credibility to your brand. And by rare chance that its a fake info, then the link goes to your site to consumers, associations will notice it.