The Dairy Dilemma in India
70% of milk samples in India are adulterated
65% of Indians suffer from lactose intolerance
Traditional dairy contributes to 30% of India's methane emissions
High prices and limited product ranges focus only on vegans, leaving a gap in the market
Untapped Market, Unlimited Potential
Targeting young urban Indians
Catering to the 65% of Indians who are lactose intolerant
Serving vegetarians looking for high-protein alternatives
Potential to reach 30% of the Indian population within a 500-km radius
A Sustainable Model for Growth and Impact
Revenue through direct-to-consumer sales
Strategic partnerships with HoReCa, hospitals, and educational institutions
Phased market entry: Starting with B2B supply and expanding to consumer channels