Medicines

Medicines are used to live. It is important that medicines are used before expiry date or donated to people not just before its expiry date but much before that with clarity as to when to stop using the medicine. Corporates must be profitable. They must earn profits else their is no sustainability because shareholders invest in profit making companies. But we think MS is Mind Share not Market Share. Mind of Consumers, clients, media, NGOs, UN, Government & even competitors is won if corporates are caring. We are not saying donate everything that you earn. But 0.1% of profit or 0.1% of products you make is not difficult. People like caring brands. Medicines are products but we have a separate category for health issues and medicine donors are shared in related health issue. If an organisation is donating medicine related to cough, then we share the link to the medicine or its manufacturer in Cough page. People know corporates can't fool them by donating medicines which are already expired or are about to expire. Again, it shows whether the corporate & product is caring or just dumping the product and not donating in true sense. We want medicines to be careful because each medicine has expiry date and it should not lead to some disease to humans or animals by using that medicine after its expiry date.