UPITS 4.0: A Three-Dimensional Approach to Make Uttar Pradesh a Global Sourcing Hub
Following the remarkable success of two consecutive editions, UP International Trade Show (UPITS) 4.0 is set to broaden its prospects, further solidifying Uttar Pradesh’s position as a leading global sourcing hub. As one of India’s top exporting states, UPITS 4.0 aims to provide buyers with an unparalleled opportunity to explore high-quality products and services across diverse sectors. This year, we introduce a strategic three-dimensional approach, categorising buyers into three key segments: International Buyers, Domestic B2B Buyers, and Domestic B2C Buyers. This structure ensures a targeted, efficient, and rewarding experience for every participant, making UPITS 4.0 a powerhouse of trade and commerce.
UP International Trade Show 4.0 (UPITS)
to be held from September 25 to 29, 2026, showcasing global trade opportunities and innovation in Uttar Pradesh.
UPITS 2025 Highlights
UPITS 2024 - Day 1 Highlights
UPITS 2025: Groundbreaking Success, Global Impact.
Partner Country Russia Russia Partners UP at UPITS 2025:
A Partnership for Progress for Shared Future and Mutual Benefits
Curtain Raiser - 3 rd Edition of UPITS 2025
UPITS 2025 Film - Hindi UPITS 2025 Film - English
What makes Uttar Pradesh choicest Business destination
Abundant resources and tremendous potential for industrial development
Second in ease of doing business. Transparency and information access
Various reformative steps are being taken to create a holistic ecosystem for industrial development with 25 Sectoral Policies are in place to promote Make in India.
'Nivesh Mitra,' a dedicated single-window system to make compliances simple and user-friendly
Favourable business environment with government incentives and support
Large and rapidly growing consumer market and large pool of skilled and semi-skilled labour
Emerging industries including IT, e-commerce, and renewable energy
Financial accessibility through banks, VCs, and angel investors
Infrastructure development with new roads, highways, airports, and railways
Government support through tax incentives, subsidies, and training programs
Strategic location in the heart of India with access to major markets
Rich entrepreneurial culture with access to mentors, advisors, and business networks
Online Incentive Management System - digital platform to track all stages of incentives approval
To overcome interdepartmental resistance, providing NOC within 72 hours for 1,000 days
Focus Sectors
It will be a golden platform and opportunity for all levels of enterprises in Uttar Pradesh—micro, small, medium, and large—to showcase, sell, and expand reach to wider customers in India and overseas. Apart from businesses and enterprises, the trade show will feature a fair share of promotional and development schemes (both government and non-government) in the show.
Products & Services
- Agriculture & Allied Sectors
- Automobile/ EV / Auto Components
- Aviation Sector
- Defence Pavilion
- E – Commerce, Electronics Industry
- Film & Entertainment Industry
- Fishery, Animal Husbandry & Dairy
- Food Safety & Drug Administration
- GI Tag Products from Uttar Pradesh- B2C
- Glass Industry, Marble Industry
- Handloom, Handicrafts & Textiles
- Health & Wellness (AYUSH/Pharma/Naturopathy/ Yoga/Unani)
- Highways/Industrial Park/Development Authorities
- Horticulture / Food Processing / FMCG
- Infra, Engineering & Manufacturing Industry, Real Estate
- IT & Smart City Mission, Uttar Pradesh
- Large Corporates (UP Invest / UPISIDA / Authorities)
- Leather Industry
- ODOP Display
- Retail Sector
- Power Corporation (UP Power Corporation/NCPL & Others)
- Sports Sector
- Renewable Energy, EV, & Mines
- STPI (Software Technology Parks of India)
- Sugar & Cane industry
- Tourism, Hospitality Sector & Medical Equipments
- Toy Association & Clusters of Uttar Pradesh
- Warehouse and Logistics
- Water, Sanitation & Wastewater Management
- And Many Others…
Government Schemes
- Credit Guarantee Scheme for Micro & Small Enterprises (CGTMSE)
- Digital India Mission
- Entrepreneurship and Skill Development Programme (ESDP)
- International Cooperation (IC) Scheme
- Khadi Gramodyog Vikas Yojana – Umbrella Scheme
- Micro & Small Enterprises Cluster Development Programme (MSE-CDP)
- Namami Gange & Jal Shakti
- National Manufacturing Competitiveness Programme (NMCP)
- National SC-ST Hub Scheme
- Prime Minister’s Employment Generation Programme (PMEGP)
- Procurement and Marketing Support (PMS) Scheme
- Rural And Urban Development Scheme
- Transforming India (Aatmanirbhar Bharat Abhiyaan)
Government Policies
- Uttar Pradesh Micro, Small and Medium Enterprise Promotion Policy – 2022 (MSME Policy – 2022)
- Uttar Pradesh Industrial Investment and Employment Promotion Policy – 2022 (UPIIEP Policy – 2022)
- Uttar Pradesh Export Promotion Policy – 2020-25 (UPEP Policy – 2020-25)
- Uttar Pradesh Textile and Garmenting Policy 2022 (UPTG Policy – 2022)
- And other 20 + sectoral policies…
EXHIBITION
Showcasing Uttar Pradesh's products, makers, and suppliers, recognized and emerging.
CULTURAL PROGRAMS
UPITS 4.0: A Grand Cultural and Entertainment Extravaganza
KNOWLEDGE SESSIONS
UPITS 4.0 fosters collaboration, innovation, and knowledge exchange across global stakeholders.
LIVE PERFORMANCE
Live performances showcasing talent, culture, and creativity at UPITS 4.0.
AWARDS
Recognizing excellence and innovation with prestigious awards.
FASHION SHOW
Cultural Heritage of Uttar Pradesh with Khadi on Ramp
LASER SHOW
Witness the Legacy of Uttar Pradesh in Lights
EXHIBITORS
An ultimate show that will feature a whole gamut of recognized and unrecognized products, makers, and suppliers from the state of Uttar Pradesh has to offer. Here is a quick look:
Exhibitor Categories
- IT / ITES / Electronics
- Apparel / Textile / Handloom
- Agriculture & Allied Sectors
- Home Décor & Handicrafts
- Horticulture / Food Processing / FMCG
- Automobile / EV / Auto Components
- Fishery, Animal Husbandry & Dairy
- Government Departments
- Health / Wellness / Spa / Ayush / FSDA
- Medical & Pharmaceutical
- Chemicals, Gas & Paints
- Education, Skills & Research & Development
- Energy / Power / Renewable - Solar, Wind, Hydro
- Engineering / Infrastructure / Construction / Real Estate
- Environment / Climate Change / Forest
- Financial Services Industry
- Media / Broadcasting & Communication
- Print / Packaging & Paper Industries
- Retail / E-commerce / Logistics & Warehousing
- Sports / Toys / Games / Kids & Baby Care
- Travel, Tourism & Hospitality & Event Management
VISITORS
An ideal platform for Indian and overseas audiences, business visitors, and other stakeholders who are associated directly or indirectly with the development model of the state of Uttar Pradesh. Here’s a brief glance:
Visitor Categories
- Buying Agents
- Corporates
- Distributors
- Domestic Buyers
- E-commerce
- Exporters
- Institutional Buyers
- Investors
- Marketing Professionals
- Overseas Buyers
- Importers & Wholesalers
- Retail Stores
- Think Tanks
- National & International Traders
- Dignitary
Dignitary Quotes
Our government in Uttar Pradesh has always been a crusader for economic prosperity. I am proud to say that UP ranks second in terms of ease of doing business. I hope the UP International Trade Show, which is co-organized by the Government of Uttar Pradesh and the world-famous India Exposition Mart Ltd., will provide a great business platform to all levels of enterprises in Uttar Pradesh — micro, small, medium, and large — and help them prosper business-wise while also contributing to the state’s goal of achieving a USD 1 trillion economy in upcoming years.
Milestones and Achievements at a Glance
The momentum for this edition builds on the phenomenal success of UPITS 2025 , which was inaugurated by the visionary Prime Minister of India, Shri Narendra Modi , who lauded Uttar Pradesh for conceptualising UPITS as a transformative initiative pushing the state’s economic growth to extraordinary heights. The previous edition set new benchmarks with 2,228 exhibitors , participation from 525 international buyers across 85 countries , 1,40,735 B2B buyers , 3,66,364 B2C visitors , and the signing of 2,400+ MoUs valued at ₹1,882 crore , alongside business enquiries exceeding ₹11,200 crore . Building on this strong foundation, UPITS 2026 scheduled on 25th – 29th September, 2026 will deepen global buyer connect, spotlight export-ready MSMEs, ODOP products and future-facing industries, while empowering young entrepreneurs to plug into global value chains. More than a trade show, UPITS 2026 is a global statement—where Uttar Pradesh showcases its scale, ambition, and readiness to lead India’s export-driven growth story.
Inauguration speech by President of India
Hon’ble Smt. Droupadi Murmu
Welcome speech by Hon’ble Chief Minister of UP
Shri Yogi Adityanath