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MeMeraki began as a passion project by founder Yosha Gupta—born from a love for traditional Indian arts and a desire to preserve and share them with the world. What started with hand-painted luxury handbags has grown into India’s largest culture-tech platform, connecting over 350 master artisans with a global audience. When the pandemic disrupted the livelihoods of traditional artists, MeMeraki pivoted swiftly—launching live online workshops that blossomed into a rich ecosystem of art kits, masterclasses, and an e-commerce marketplace. Entirely driven by content and community rather than heavy ad spend, MeMeraki’s organic growth story is powered by digital storytelling, deep artist partnerships, and a commitment to customer delight. Today, we continue to innovate at the intersection of heritage and technology—reimagining how Indian culture is experienced, learned, and loved worldwide.
Yosha is the founder of MeMeraki and a FinTech leader with 15+ years of experience across the World Bank Group, Gates Foundation, IDEO, and …
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