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Bottom-of-the-Pyramid Marketing in Kenya: Might Word-of-Mouth Communication be the Critical Driver?

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SSR GOLD BUYERS PRIVATE LIMITEDBangalore, KA
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Anchored to the MCA registerCIN U36911KA2021PTC151862
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Category
Current Trends in Business Management
Place of origin
Bangalore, KA, India

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  • Category: Humanities & Management
  • Made in Bangalore, KA, India
  • Certified: Creative Commons Attribution 4.0 International License

Description

Review Article Free Accress Bottom-of-the-Pyramid Marketing in Kenya: Might Word-of-Mouth Communication be the Critical Driver? Fredrick Onyango Aila Current Trends in Business Management ABSTRACT PDF

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Creative Commons Attribution 4.0 International License

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SSR GOLD BUYERS PRIVATE LIMITED
Unverified<1 yr on BharatSealBangalore, Karnataka
Year founded
2023
Certifications
1

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