Triguni Food Private Limited

Triguni Food Pvt. Ltd was born with the idea of doing something innovative; providing a concept of perfectly dehydrated meals that capture great taste; is healthy, conveniently packaged & ready in a matter of minutes, just by adding boiling hot water. The initial focus was in the segment of South Indian rice specialties such as Veg Biriyani from Hyderabad; Tamarind Rice, Lemon Rice and Mint Rice from Chennai. From the initial idea in September 2009, R&D effort was put in to develop products. A team of professionals were hired and a modern HACCP designed food plant by renovations in our existing garment premises. Parallel work was done enlisting professionals in Marketing, Branding and Graphic Design, and thus Triguni Eze Eats brand came into being by Feb 2011. The construction of plant was completed by mid-2011 and trials were taken for the next 3 months to optimize and fine tune the process. Simultaneously focus group studies helped us narrow down the launch product profile of eZe Eats, by Triguni. We offered a broad range of products based on Indian Rice dishes, Eze Eats by Triguni was launched commercially in select retail outlets of Chennai on Diwali day 2011. Triguni created history by being the pioneers in bringing to India, dehydrated rice based meals. The innovation of prepared Indian meals by just adding boiling hot water caught the attention of India’s leading budget airline - IndiGo, and in April 2012 IndiGo was the first Airline in the entire world to prepare and serve Eze Eats Instant Biryani and Tamarind Rice! Since then there has been no looking back for Triguni Eze Eats. After the successful introduction of instant Biriyani, followed by instant Rava Upma on IndiGo, in 2013 we clinched business with another key Airline Go Air, where we introduced Seviyan Khichdi and Awadh Pulao. We had introduced Triguni Eze Eats Pongal and Rava Lentil Upma with Air Costa in 2014. We were the first to introduce a travel pack concept in 2016 (space saving pack with multiple pouches) and the first to introduce a two product combo pack in 2018. Currently our mouth watering all – natural products are sold in IndiGo and Air Asia. In 2018, we developed a range of products such as Soy Pullao, Millet Pongal with Horse Gram Dal for weight watchers and diabetic patients for Kolors healthcare centres. Our pioneering range of products have been accepted across a broad spectrum of Distribution Channels – Budget Airlines, Intercity Trains, Intercity Buses, Budget Hotels, Health Centres, IT Parks, Coworking Office Space, Retail, E-Commerce. We are now going for a brand makeover…Triguni Eze Eats brand will soon be replaced by Eze Eats Triguni in all our products. Two of our premium products – Paneer Butter Masala Rice and Chicken Curry Rice have been launched in our Eze Eats Triguni brand.