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Archana Rao Designs Private Limited
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Archana Rao is a National Award winning fashion designer based in Hyderabad. She takes inspiration from effortless multicultural traditions and all things vintage. After graduating from NIFT, she pursued an AAS degree from Parsons school of Design, New York. She launched her label in the year 2011 and debuted in India with Lakme Fashion Week under the gen-next category. Over the past years, Archana Rao has carved a niche for herself among the fashion romantics with her brand’s aesthetic which is balanced between structure & feminine sophistication, featuring intricate embroideries and trimmings on a myriad of surface techniques.
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