It was way back in ‘60s and ‘70s, where the domestic detergent market had only premium segment, with very few players and was dominated by MNCs. It was 1969, when Karsanbhai Patel started door-to-door selling of his detergent powder, priced at an astonishing Rs. 3 per kg, when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative, quality product – with indigenous process, packaging and low-profiled marketing, which changed the habit of Indian housewives’ for washing their clothes. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became one of the widely discussed success stories between the four-walls of the B-school classrooms across the world.
Founder promoter of Nirma group with decades of experience in chemicals, consumer goods, healthcare, and cement. Established Nirma Universit…
Master of Business Administration (Marketing) with experience in procurement, logistics, and HR. Associated with Nirma group since 1997. Mem…
Holds engineering and MBA degrees. Key leader in the company with experience in consumer goods, chemicals, cement, pharma, and healthcare. T…
Qualified chartered accountant with experience in strategy, financial planning, M&A, and tax. Board member of other companies and trustee of…
Bachelor of Science in Chemistry. Former Managing Director of MASCOT (INDIA) Instruments Pvt. Ltd. Associated with institutions as trustee &…
Engineering and MBA graduate with over 28 years of experience. Promoter and CMD of Patels Airtemp (India) Ltd. Expertise in financial, legal…
Mpharm and doctorate in Pharmaceutical sciences with professional experience in universities and institutions. Currently working in various …
Civil engineer and project management expert with over four decades of experience in chemicals, FMCG, cement, pharma, and real estate. Serve…
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