Purple Buddha Venture Private Limited

Finance Buddha (Finbud Financial Services Limited) was set up in 2012 by a group of 3 founders with deep domain expertise, having worked in large financial institutions like Citibank. With the backing of marquee investors, Finance Buddha had a clear vision to get customers the best deal for all their loan needs by helping them at every step, from applications to disbursal. Today, with the help of a 700-strong team and with offices spread across 25+ cities, we help lakhs of customers get easier access to credit daily. With a segment-leading customer satisfaction score, there can be no better testament to our sole focus and vision. Finance Buddha is a market-leading retail loan aggregation platform in India that enables customers to access personal loans, business loans, and home loans from banks and non-banking financial companies. The company follows a hybrid acquisition strategy - leveraging digital marketing and a wide network of external agents to connect with prospective borrowers. Once customer intent is established, Finance Buddha uses its advisory expertise to identify and recommend the most relevant loan options. Customers can then compare offers from multiple lending institutions, and are guided through every stage, from documentation to approval and final disbursement. The company has scaled to facilitate over 10,000 cr of loan disbursals through its platform annually.