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We add a bit of amazing to your everyday. Our Vision To be the customer's first choice. Our Mission To be the best in the eyes of our customers, employees, business partners and shareholders. For Our Customers The best product to buy, an innovative product that consistently outperforms peers and outstanding service that makes every customer smile. For Our People An environment in which individuals can constantly learn, grow and prosper. For Our Business Partners IFB should be the first choice for their products and services. For Our Investors The Company should be acknowledged as one with the highest standards of corporate transparency; that delivers on promises given to shareholders. Rooted in integrity. Driven by innovation. Discover how we bring quality laundry, kitchen, and living products to improve everyday life. Never let profit centre conflicts get in the way of doing what is right for the customer. Give customers a good, fair deal. Great customer relationships take time, do not try to maximise short term profits at the expense of building those enduring relationships. Always look for ways to make it easier to do business with us. Communicate daily with your customers. If they are talking to you, they can’t be talking to a competitor. Don’t forget to say ‘Thank You’. Leaner is better. Eliminate bureaucracy. Cut waste relentlessly. Operations should be fast and simple. Value each other’s time. Invest in infrastructure. At IFB, appliances have never just been our business. They have always been our passion. We dream it, design it, engineer it, build it — and long after you’ve brought one home, we continue to care for it. Over 35 years ago, we introduced India to front load washing machines. Since then, more than 9 million of you have placed your trust in IFB. This trust is the reason why we are a household name in appliances today. For us, "good enough" has never been enough. From our very first fully automatic front load washing machine to this day, we’ve been on a journey of continuous innovation — not just to keep pace, but to transform. We have always endeavored to deliver cutting-edge technology for gentle, long-lasting fabric care, and we are proud to say our range of washers does exactly that.
Established in 1974 as Indian Fine Blank. His guiding principle was for IFB to always make the highest quality products. He was a technocrat…
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