All schemes
Grant Commerce

MAI — Market Access Initiative

Up to Rs. 30 lakh reimbursement for export market development

Maximum benefit
₹30 L
Typical processing
60-90 days from application to approval; reimbursement post-event
Apply on official portal

About this scheme

Market Access Initiative reimburses exporters for participation in international trade fairs, B2B portals, market studies, and brand building in target markets. Operated via Export Promotion Councils.

What you get

  • 60-95% reimbursement for trade fair participation abroad
  • Up to Rs. 5 lakh per exhibitor in approved fairs
  • Market study commissioning support (up to Rs. 25 lakh)
  • Buyer-seller meet hosting support
  • Brand promotion grants for emerging brands
  • Statutory compliance assistance abroad

Who qualifies

Indian exporters (manufacturers + merchants) who are members of recognised Export Promotion Councils. Minimum 3 years of export experience preferred. Project must align with target market focus area.

Industries (NIC divisions)
Food processingBeveragesTextilesApparelLeatherPaperChemicalsPharmaPlastics / rubberFabricated metalsElectrical equipmentMachineryOther manufacturing
Business types
ProprietorshipsPartnershipsPrivate LimitedLLPsOne Person Companies

Available across India (central scheme).

How to apply

  1. 1Identify event from MAI-approved calendar of EPC
  2. 2Apply via EPC at least 60 days before event
  3. 3Submit proposal: budget, target markets, expected outcomes
  4. 4EPC forwards to Ministry of Commerce for approval
  5. 5Post-event: submit utilisation certificate + export leads

Key terms and conditions

  • Reimbursement is post-event with proof of expenditure
  • Minimum buyer meetings per fair (typically 20+)
  • Submission of export leads + business booked within 12 months

What disqualifies you

  • Non-EPC members ineligible — join an EPC first
  • Fairs not on the approved calendar excluded
  • Repeat reimbursement for same event capped at 3 times

Documents typically required

  • IEC code
  • Membership of EPC
  • Project proposal
  • Past export performance

The content above is compiled from public information published by the scheme authority. Eligibility, benefits, and procedures are subject to change. Confirm details directly with the official portal before applying. BharatSeal does not process scheme applications.