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India is the largest producer of milk accounting for nearly 17% of total milk production of the world. India has a population of more than 1 billion people with diverse food habits, cultures, traditions and religions. Regional variations within the country can be mind boggling. Dwellers of plain terrain have a tradition of milk production and consumption induced in their daily life whereas those from forest and hilly regions have almost no dairying. Milk production is controlled majorly in rural belt. UP alone contributes the 18% of total Milk production in India. Conventionally, Indian households consume about 60% of milk in the liquid form and the remaining is consumed in the form of butter, desi ghee, cheese, curd, paneer, ice cream, dairy whiteners and traditional sweets. Mr Atul Mehra, a first generation, far-sighted entrepreneur, saw a tremendous scope in dairy processing and started exploring opportunities to enter the dairy processing industry. Tasty Dairy was incorporated in 1992 as a private limited company. The company handled manufacturing of milk and milk-based products, starting with 200 litres of liquid milk per day. Today we have processing facility of about 3.5 lakh litres of milk per day, giving direct and indirect employment to people in and around Kanpur. Tasty Dairy has state of art ISO 22000:2018 certified milk processing unit in Jainpur, Kanpur Dehat where we produce a wide range of quality dairy products like Pasteurized Liquid Milk, Cream, Butter (White/Salted), Pure Desi Ghee (Clarified Butter), Paneer (Cottage Cheese), Skimmed Milk Powder, Instant Chena Mix, Skim Milk Concentrate, Dairy Whitener, Khoya, Peda (Indian Sweet), Instant Gulab Jamun Mix, Mithai Powder etc., packed in various packing from 200 ml to 25 kg and bulk packing under the company owned brand names “UJJWAL”, “SHIKHAR”, “VERIFRESH”, "CIMA" and "MITHAI MASTER"; which are available in all major parts of India. The idea behind the company was to perceive the opportunities available in the Dairy sector and to handle proficiently the abundant availability of quality raw material i.e. milk in and around Kanpur. Our focus on maintaining quality and increasing productivity has won company awards such as MSME National Award, Business Leadership Award, Recognition among Top 50 leading SMEs of India, Rajiv Gandhi National Quality Award (Commendation Certificate), 2007, National Productivity Award (Certificate of Merit), DIC 4 Star Category Award, Udyog Patra Award, CSR Leadership Award, Leaders of Tomorrow Award etc.
Promoter, Whole Time Director & Chairman. Mechanical engineer and dairy industry expert. Holds leadership roles in CII (UP), IDA, Indian Pac…
Graduate in commerce from a leading UK University. Responsible for overall growth of the company with his business acumen and management ski…
Director and Head of Milk Procurement. Graduate of Pant Nagar University with over 19 years of experience in various Dairy Units. Extremely …
CFO with expert knowledge of accounts. A hard worker and good administrator for the company.
Anchored to live government registries — MCA, GSTN, DGFT, EPFO. No pay-to-play badges. Refreshed weekly.
Verified across 4 government databases: MCA · Udyam · BharatSeal · EPFO








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