Tula Lifestyle Private Limited

Tula is a not-for-profit social enterprise that brings to you garments from Indian(desi) cottons organically grown by smallholder, rainfed farmers, with the yarn hand spun by skilled khadi / khaddar workers and colored with natural dyes where required with expert guidance, the fabric woven on handlooms by master weavers, the garments stitched by women and men from economically and socially marginalized groups. When you wear a Tula garment, you can be sure that it is the lightest garment possible, both in its environmental sense and its just/fair trade sense and that it has touched more than 6 livelihoods. We were a bunch of friends who jumped off the corporate tread mill and began working with farmers and helped them go organic. We started a not-for-profit organic retail outlet 11 years back called Restore, ( restore.org.in ). Subsequently, we floated the OFM (Organic Farmers Market http://www.ofmtn.in/ ) to take the organic produce to the middle class, thus running a series of collective stores as a distributor-retailer cooperative model. Tula's roots emerged out of a revival of organic farming of indigenous foods. It all began in 2007 in Chennai, during a brainstorming session amongst friends, who wanted to address the agriculture and farmer crisis ravaging India through an environmentally and economically sustainable way.