Rigid Boxes

The ‘Joy’ festive sweet box for Bikanervala is a 3-piece box – with the lid and base of the exact same size, with and inner base which acts as a shoulder. The lid has a diecut, with a separate layer pasted under which has the subtle image of a Rajasthani haveli and the ‘Joy’ typography foil stamped in silver on it.The main lid also has multiple embellishments, from the matt and gloss effects on the brown background, to the extensive gold foil-stamping. **Materials used**: Rigid Binding Board, Art Paper, Specialty metallic paper for lid insert **Standout features**: The multiple finishes on the lid, as well as the die-cut in it, with the highly-embellished insert placed inside the die-cut shape.

The M40 rigid box has the product image as the main graphic. The phone is in high-gloss, while the entire background has a matte UVfinish. The entire inner partitions which hold the phone and accessories are made with paper board – making the entire package highly eco-friendly **Materials used**: Rigid binding board, Art Paper, Coated Folding box board for inner fitments **Standout features**: The contrast between the colourful, glossy product shot and the high-matte, stark-white background makes the pack highly attractive.

The brand was launching Whiskey in a new hip-flask format – the idea was to position whiskey as a more hip option for younger consumers also rather than its usual demographic. The idea was to make premium scotch portable and easy to share for millennials. This called for a very contemporary, sharp-looking packaging format.A luxury rigid box with sharp edges and minimalistic design was chosen. Given the minimal design, the finish of the pack had to create the buzz. The box also contains a zig-zag folded piece which is die-cut in the shape of the bottle – which shows all the brands available in the new 'hipster' format.The same look was extended to the inner fitment which holds the flask and the accessories (peg-measure, etc.). Razor-sharp edges were achieved by grooving (rather than creasing) 300 gsm board – which needs a very high level of precision. **Materials used:** Rigid binding board,Art Paper, Coated Folding box board for inner fitments **Standout features:** The sharp 90°edges to the box, precision grooved inner fitment imparts a premium look to this box

Lapis Bard is the high-end line of writing instruments from the William Penn group. They wanted the pack to stand out when displayed – so we came up with a very unique octahedron shape for it. The outer wrapper is printed with a deep blue-purple, and is finished with a velvet-feel lamination. The brand logo is a high-gloss silver metal-cut. The inner pen holder partition is made with a cream suede material to make it luxurious. **Materials used**: Rigid binding board, Velvet laminated Art Paper, Suede for inner partition **Standout features**: The octahedral shape – there’s nothing else on a display stand quite like it!