Cartons

The Troycobal SR carton is part of a series of cartons which all have a highly metallic finish – all are gravure printed in metallic silver, and then overprinted with different shades of colours, giving a wide range of metallic colours. Apart from the gravure, the cartons also have a high-matte UV varnish on the entire background, with just the logo in a high-gloss finish. **Materials used**: Coated Folding Box Board. **Standout features**: The matte metallic effect gives a very sophisticated look instead of a highly shiny metallic. The use of gravure ink for the metallic look instead of the usually used MetPET film makes it more eco-friendly, as the material is not a paper/plastic composite.

This package for premium tea is hexagonal in shape. Apart from its unconventional shape, it also employs a flower-like interlocking pattern to open and close the carton. Apart from this, the fine foiling with embossing of the logo imparts a premium look to the pack.The carton contains 14 individually packed teabags – these individual packs also have an interlocking design similar to the main carton, and unfold to form a coaster on which the used tea bag can beplaced. **Materials used:** Invercote Board **Standout features:** The hexagonal shape carton with origami-style flower interlock closure makes this a very attractive looking carton. Also, the detailed 3D Fluted foil-stamping with matt gold foil adds to the class of the carton.

The first thing one notices about this pack is the glossy red foil, and the surrounding high-matte pastel pink. The carton is printed on a UV press with both gloss and matt UV varnishes (The model and the honey-comb pattern behind her are in gloss, everything else is a high-matte finish).The glossy red hot foil-stamping is then done, along with embossing of the ‘Spinz BB’ logo. **Materials used:** Coated Folding Box Board **Standout features:** The understated high-matte finish background with few glossy elements and Glossy red hot foil-stamping makes this carton stand out.

The brief from the customer for this pack was that it has to stand out in the shelf and also that it has to deter counterfeiting. Radiating design patterns in background & brand name and the holographic silver accents give the carton a very attractive look. Embossed animal print pattern also adds to the looks. Due to the use of multiple effects, this pack is also hard to counterfeit. **Materials used:** Coated Folding Box Board **Standout features:** The holographic silver base, and the radiating patterns make this a hard-to-miss carton.