About this scheme
Amazon Saheli is a dedicated programme for women entrepreneurs to sell on Amazon India. Free onboarding, account managed by Amazon, dedicated training, and tie-ups with NGOs (SEWA, NRLM, etc.) for credit access up to Rs. 6 lakh.
What you get
- Free seller onboarding + account managed
- Saheli storefront category visibility
- Free product photography for first 50 SKUs
- Credit tie-up with partner banks (Rs. 50K to Rs. 6L)
- Quarterly capacity building workshops
- Domestic + cross-border (Amazon Global Selling) onboarding
Who qualifies
Women-owned businesses (51%+ ownership) and women-led collectives, FPOs, NGOs in India. Open to all sectors selling consumer products on Amazon India.
All industries qualify (no NIC restriction).
Business types
ProprietorshipsPartnershipsPrivate LimitedLLPsSection 8 Companies
Available across India (central scheme).
How to apply
- 1Apply at amazon.in/saheli
- 2Verification of women-owned status
- 3Onboarding call with Saheli account manager
- 4Photography + listing creation
- 590-day kickstart programme with sales targets
- 6Ongoing performance support
Key terms and conditions
- Free programme — no fee to Amazon
- Standard Amazon seller commission applies on sales
- Saheli badge displayed on listings
- Annual women-ownership verification
What disqualifies you
- Male-owned businesses go through standard Amazon onboarding
- Restricted product categories excluded
- Saheli badge revoked if women-ownership changes
Documents typically required
- Aadhaar
- PAN
- GST (if applicable)
- Woman-owned proof
The content above is compiled from public information published by the scheme authority. Eligibility, benefits, and procedures are subject to change. Confirm details directly with the official portal before applying. BharatSeal does not process scheme applications.