About this scheme
Meta + MoMSME partnership for free WhatsApp Business chatbot training for MSMEs. Includes WABA API access, catalogue features, WhatsApp Pay (UPI) integration, and government scheme discovery via chatbot.
What you get
- Free WABA API access (within Meta-defined volume tiers)
- WhatsApp Business catalogue (up to 500 products)
- WhatsApp Pay UPI integration
- Custom chatbot via Meta-approved BSPs
- Government scheme discovery via in-app chat
- Free training under Meta Boost for Business programme
Who qualifies
Indian MSMEs of any size. Must have a WhatsApp Business account. WhatsApp Pay requires linked bank account. WABA API access is free up to defined message limits.
All industries qualify (no NIC restriction).
Business types
ProprietorshipsPartnershipsPrivate LimitedLLPsOne Person Companies
Available across India (central scheme).
How to apply
- 1Verify WhatsApp Business profile
- 2Apply for WABA via Meta Business Suite
- 3Connect via Meta-approved BSP for catalogue
- 4Set up WhatsApp Pay (UPI) via PSP partner
- 5Build catalogue + automation workflows
- 6Optional: enroll in MSME training cohort
Key terms and conditions
- Free up to message volume limits
- Above limits: per-message conversation fee
- Compliance with Meta business policy
What disqualifies you
- Restricted product categories (drugs, alcohol) excluded
- Adult content excluded
- Mass spam triggers account suspension
Documents typically required
- WhatsApp Business account
- PAN
- GST (if applicable)
- Bank account for WhatsApp Pay
The content above is compiled from public information published by the scheme authority. Eligibility, benefits, and procedures are subject to change. Confirm details directly with the official portal before applying. BharatSeal does not process scheme applications.