About this scheme
Amazon Karigar is a dedicated programme for Indian artisans, weavers, and handicraft producers. Free onboarding, photography, listing, training, and direct integration with traditional craft clusters (Banarasi, Kanjeevaram, Channapatna, etc.).
What you get
- Free seller onboarding + dedicated cluster tagging
- Free product photography + listing creation
- Story-led product pages (artisan profile, region, technique)
- Karigar storefront with category visibility
- GI tag + authenticity verification support
- Festive marketing campaigns + sponsored placements
Who qualifies
Individual artisans, master craftspeople, and craft clusters in India. Handloom, handicraft, traditional textiles, pottery, woodwork, metalwork, and 30+ recognised craft categories.
Industries (NIC divisions)
TextilesApparelLeatherWood productsFabricated metalsFurnitureOther manufacturing
Business types
ProprietorshipsPartnershipsSection 8 Companies
Available across India (central scheme).
How to apply
- 1Apply at amazon.in/karigar
- 2Cluster/craft verification
- 3On-site visit for photography (in select clusters)
- 4Storefront setup + product story page
- 5Quarterly cluster meetups + skill training
Key terms and conditions
- Free programme + no listing fees for Karigar SKUs
- Standard Amazon commission on sales
- Authenticity audit annually
- Craft-specific quality compliance
What disqualifies you
- Mass-manufactured products not eligible
- Cluster verification required
- Counterfeit / non-authentic items get removed
Documents typically required
- Aadhaar
- PAN
- Artisan ID/GI tag if applicable
- Cluster certification
The content above is compiled from public information published by the scheme authority. Eligibility, benefits, and procedures are subject to change. Confirm details directly with the official portal before applying. BharatSeal does not process scheme applications.