About this scheme
ITC e-Choupal is one of India's most successful B2B agri-procurement programmes. Connects farmer-producers directly to ITC for soya, wheat, coffee, aqua, and spices procurement, eliminating intermediaries. Now extended to FPOs.
What you get
- Direct procurement — no commission agents
- 5-15% better price discovery via Choupal Sagars
- Quality testing + grading at sanchalak point
- Same-day payment via direct credit
- Crop advisory + best-practice support
- Group procurement for FPO members
Who qualifies
Individual farmers, FPOs, and agri-MSMEs in ITC operating regions. Crops: soybean, wheat, coffee, prawns, marine, spices, pulses. Open to anyone meeting quality grades.
Industries (NIC divisions)
Crop productionAnimal productionForestry / fishing
Business types
ProprietorshipsPartnershipsSection 8 Companies
Available across India (central scheme).
How to apply
- 1Register at nearest Choupal Sagar OR via sanchalak (village coordinator)
- 2Bring produce sample for quality grading
- 3Price + payment agreement on the spot
- 4Direct credit to bank account same day
- 5Repeat transactions via Choupal account
Key terms and conditions
- Standard ITC quality grades apply
- Price linked to grade + market rates
- No long-term commitment — transaction-based
What disqualifies you
- Outside ITC operating geography excluded
- Non-agri products not eligible
- Below-grade produce rejected at quality testing
Documents typically required
- Producer/FPO registration
- Land records
- Bank account
- Soil & quality samples
The content above is compiled from public information published by the scheme authority. Eligibility, benefits, and procedures are subject to change. Confirm details directly with the official portal before applying. BharatSeal does not process scheme applications.